Recently I was in a small market and I wanted some strawberry jam or preserves, real strawberry jam – I love it!  I found one that looked good.  It stated all natural strawberry preserves on the front label – it had a nice looking natural look to it and seemed a fair cost.  I put it into the cart and started to walk away when I noticed another brand that was organic.  I stopped and thought – read the label, dummy!

The brand that stated “all natural” was not really.  It did have some strawberries in it, but it was also high in fructose corn syrup and three different preservatives. Not very natural!  I then read the organic strawberry bottle and lo and behold it was 100% nothing added certified organic strawberry jam!

The contents look pretty much the same, but clearly they were not.  The organic jam may have cost more – but it was what I really wanted – real strawberry jam.

The other day we ran across a video that emphasizes the point even further.  “Blueberries found in blueberry bagels, cereals, breads and muffins are REAL blueberries right? Wrong! Award-winning investigative journalist Mike Adams, the Health Ranger, exposes the deceptive chemical ingredients and dishonest marketing of “blueberry” products from big-name food and cereal companies. The blueberries, it turns out, are made from artificial colors, hydrogenated oils and liquid sugars.”

This video really illustrates the point:

As you all know from our newsletters and website we try to push this message.  It really is important to know what you are buying.  Buying organic is very important.  This is why!

There are many companies marketing products that don’t contain what they appear to, based on the front label.  Much of the Goji, Mangosteen, Acai, Noni, Pomegranate, Maqui, Sea Buckthorn Oil,, Tamanu Oil, and Oregano Oil for sale are so much less than the pure product you should expect.  Many are significantly diluted versions of their former selves, containing only trace amounts of the ingredients listed on the label. Plus, a whole lot of other ingredients you don’t want.

It’s not just off-brands marketed on the web – it’s big name brands and retailers that are providing misleading information regularly.  We are not big fans of the Walmart’s, Monsanto’s and GNC’s of the world.  We like and do support small business that are the backbone of this nation.

This is why buying organic products is really worth the effort and the cost.  In order to be organic they have to be independently inspected, and additive free!  Its a way of really ensuring you are getting what you intend to get!

So read the label, buy organic when you can, buy natural when you can and live healthy!

Thanks,

CAOH

An organic update from CAOH

One of the earmarks of a high quality supplement company is demonstrated by their Organic Certification.  In order to receive this certification, you go through a rigorous inspection process to ensure that the products you are offering meet all the guidelines. 

CAOH goes through this inspection process every year!  (We just did again!)  We want to make sure you know that we are making every effort to keep our quality and value ahead of the curve.

Whenever possible, buy organic!

Important: Why is it important that products be certified organic?  First of all, it guarantees that you are getting a product that is free of additives, chemicals and preservatives.  Secondly, because buying certified organic ensures that you are actually getting the real item.  Buying certified organic ensures that you are buying the real thing at its best!

Here is a list of our organic products:

Liquid Power Multi-V™

Liquid Power Multi-V™ is Perfect For the Entire Family!

Literally thousands of happy loyal users!

• Over 340 distinct ingredients!
• 100% Vegetarian
• Hypoallergenic (No soy, wheat, egg, shellfish, corn, or milk)
• Glucose Free
• Low Glycemic Index of 25

A vegetarian multi vitamin-nutrient complex with a proprietary blend of 10 Sea Vegetables, Whole Chlorella and Phytoplankton!

Contains a "Synergy Blend™" of super fruits, vegetables, antioxidants, and phytonutrients!  The most unique and complete liquid multi-nutrient supplement available!  There is literally nothing else like it on the market.  You must compare the ingredients to other brands – nothing is more potent or comprehensive.

"Liquid Power Multi-V™ is an amazing tasting, one of a kind, 100% natural and certified vegetarian, whole-food antioxidant supplement. Liquid Power Multi-V™ possesses the most complete combination of vitamins, nutrients, minerals, fruits, berries, sea vegetables, green foods, phyto-nutrients, enzymes, amino acids, fatty acids and herbs.

The most bio-available liquid nutrition comes from a whole food sources – Liquid Power Multi-V™. This is because whole food sources contain a complete make-up of carbohydrates, proteins, phyto-nutrients, enzymes, and thousands of other complex complementary compounds, which create a “synergy”, that isolates and synthetic nutrients don’t have. Compare and you will see; Liquid Power Multi-V™ has no equal, and it's perfect for the entire family!"

Marcus Ettinger DC, BSc.

Vitamin B 'puts off Alzheimer's'

By: Jane Hughes Health correspondent, BBC News – September 8, 2010

A new study suggests high doses of B vitamins may halve the rate of brain shrinkage in older people experiencing some of the warning signs of Alzheimer’s disease.  Brain shrinkage is one of the symptoms of mild cognitive impairment, which often leads to dementia.  

Researchers say this could be the first step towards finding a way to delay the onset of Alzheimer’s.  Experts said the findings were important but more research was needed.

The study, published in the journal Public Library of Science One, looked at 168 elderly people experiencing levels of mental decline known as mild cognitive impairment.  This condition, marked by mild memory lapses and language problems, is beyond what can be explained by normal ageing and can be a precursor to Alzheimer’s and other forms of dementia.  Half of the volunteers were given a daily tablet containing levels of the B vitamins folate, B6 and B12 well above the recommended daily amount. The other half were given a placebo.

After two years, the rate at which their brains had shrunk was measured.  The average brain shrinks at a rate of 0.5% a year after the age of 60. The brains of those with mild cognitive impairment shrink twice as fast. Alzheimer’s patients have brain shrinkage of 2.5% a year.

The team, from the Oxford Project to investigate Memory and Ageing (Optima), found that on average, in those taking vitamin supplements, brain shrinkage slowed by 30%.

In some cases it slowed by more than 50%, making their brain atrophy no worse than that of people without cognitive impairment.

‘Protecting’ the brain

Certain B vitamins – folic acid, vitamin B6 and B12 – control levels of a substance known as homocysteine in the blood. High levels of homocysteine are associated with faster brain shrinkage and Alzheimer’s disease.

The study authors believe it was the B vitamins’ effect on levels of homocysteine that helped slow the rate of brain shrinkage.  The studies author, Professor David Smith, said the results were more significant than he had expected.  "It’s a bigger effect than anyone could have predicted," he said, "and it’s telling us something biological.  "These vitamins are doing something to the brain structure – they’re protecting it, and that’s very important because we need to protect the brain to prevent Alzheimer’s." He said more research was now needed to see whether high doses of B vitamins actually prevented the development of Alzheimer’s in people with mild cognitive impairment.  The Alzheimer’s Research Trust, which co-funded the study, also called for further investigation.  "These are very important results, with B vitamins now showing a prospect of protecting some people from Alzheimer’s in old age," said chief executive Rebecca Wood.  "The strong findings must inspire an expanded trial to follow people expected to develop Alzheimer’s."

B vitamins are found naturally in many foods, including meat, fish, eggs and green vegetables.  Experts are warning people not to start taking very high levels of vitamin supplements without medical advice.

Chris Kennard, chair of the Medical Research Council’s Neurosciences and Mental Health Board, said: "We must be cautious when recommending supplements like vitamin B as there are separate health risks if taken in too high doses.   "Further research is required before we can recommend the supplement as a treatment for neurodegenerative diseases, such as Alzheimer’s."

The UK’s Food Standards Agency says taking more than 200 milligrams a day of vitamin B6 can lead to a loss of feeling in the arms and legs, but these symptoms are reversible once someone stops taking the supplements.  It adds that taking 2mg or less of vitamin B12 supplements a day is unlikely to cause harm, but that there is not enough evidence to know what the effects of taking more than that would be.  Taking too much folic acid – over 1mg a day – can mask signs of vitamin B12 deficiency. An early symptom of B12 deficiency is anemia, but taking large amounts of folic acid treats the anemia without treating the B12 deficiency.

Two of our most popular products offer complex B vitamins:

Liquid Complete B Advanced Formula™

Liquid Power Multi-V™ is Perfect For the Entire Family!

Organic Acai Berry Products from CAOH®

100% Organic and Kosher!

Why USDA Certified Organic?

Important: Why is it important that our Acai be certified organic?  First of all, it guarantees that you are getting a product that is free of additives, chemicals and preservatives.  Secondly, because buying certified organic Acai ensures that you are actually getting real Acai.  We have been selling Acai for about 6 years, and since the recent media focus on Acai it has increased in popularity.  It has also increased the number of Acai products on the market and many of them are not pure Acai or may not even contain Acai.  Buying certified organic Acai ensures that you are buying the real thing at its best!

Acai Max® – Absolute Acai® – Absolute Acai Capsules™ – Absolute Acai Concentrate™

Organic Acai Berry Products from CAOH®

100% Organic and Kosher!

Why USDA Certified Organic?

Important: Why is it important that our Acai be certified organic?  First of all, it guarantees that you are getting a product that is free of additives, chemicals and preservatives.  Secondly, because buying certified organic Acai ensures that you are actually getting real Acai.  We have been selling Acai for about 6 years, and since the recent media focus on Acai it has increased in popularity.  It has also increased the number of Acai products on the market and many of them are not pure Acai or may not even contain Acai.  Buying certified organic Acai ensures that you are buying the real thing at its best!

Acai Max® – Absolute Acai® – Absolute Acai Capsules™ – Absolute Acai Concentrate™

Goji Overview and The Tibetan-Himalayan Myth!

Goji berry product overview from California Academy of Health® CAOH® – discussing organic Goji Juice (Goji Fusion® and Absolute Goji®), Goji Berries and Goji Berry Powder. Also discussed is the Tibetan Goji and Himalayan Goji myth!

California Academy of Health proudly offers four extremely high quality açai products, our Goji Fusion™ juice and Absolute Goji Juice™, Absolute Goji Powder™ and our sun dried Goji Berries. All of these products are 100% certified organic and ethically harvested. In fact they are independently verified organic. We even have goji juice in our Mangosteen Elixir™ and our Liquid Power Multi-V™.

California Academy of Health, Inc.
800-643-7188
www.caoh.com
www.caoh.org/gojiproducts.html

Organic Seabuckthorn Oil

Sea Buckthorn oil is packed with wonderful bioactive compounds and nutrients.  This 2 oz bottle of Seabuckthorn oil is more nutrient packed than all the so-called Sea Buckthorn juices or powders.   Buying Sea Buckthorn in this form ensures that it is the most nutrient dense Sea Buckthorn available.  It is so naturally concentrated that 1 bottle equals over 3 – 32 oz bottles of Sea Buckthorn juice blends.

Do the math – that is real savings!  You can use it on your skin, hair nails and even add it to your juices, smoothies or protein mixes.

2 oz Bottle (60 ml)

Certified Organic

100% pure from whole berry!

No added ingredients or carrier oils!

Get your our Seabuckthorn oil here!

Liquid Power Multi-V™

Liquid Power Multi-V™ is Perfect For the Entire Family!

Literally thousands of happy loyal users!

• Over 340 distinct ingredients!
• 100% Vegetarian
• Hypoallergenic (No soy, wheat, egg, shellfish, corn, or milk)
• Glucose Free
• Low Glycemic Index of 25

A vegetarian multi vitamin-nutrient complex with a proprietary blend of 10 Sea Vegetables, Whole Chlorella and Phytoplankton!

Contains a "Synergy Blend™" of super fruits, vegetables, antioxidants, and phytonutrients!  The most unique and complete liquid multi-nutrient supplement available!  There is literally nothing else like it on the market.  You must compare the ingredients to other brands – nothing is more potent or comprehensive.

"Liquid Power Multi-V™ is an amazing tasting, one of a kind, 100% natural and certified vegetarian, whole-food antioxidant supplement. Liquid Power Multi-V™ possesses the most complete combination of vitamins, nutrients, minerals, fruits, berries, sea vegetables, green foods, phyto-nutrients, enzymes, amino acids, fatty acids and herbs.

The most bio-available liquid nutrition comes from a whole food sources – Liquid Power Multi-V™. This is because whole food sources contain a complete make-up of carbohydrates, proteins, phyto-nutrients, enzymes, and thousands of other complex complementary compounds, which create a “synergy”, that isolates and synthetic nutrients don’t have. Compare and you will see; Liquid Power Multi-V™ has no equal, and it's perfect for the entire family!"

Marcus Ettinger DC, BSc.

Get Liquid Power Multi-V

Happy Holidays!

From

California Academy of Health

Save 20%

Well, as we head into our 11th year and we would like to wish all of you a special happy holiday time! As we have done every year, we would like to give you a 20% off coupon to stock up for the new year! Thank you for all your support this year – we sincerely appreciate it. Please keep in mind that between Wednesday December 23rd through January 1st we will be on limited staffing for the holidays so be patient with us on shipping and customer service!

Get 20% off for a limited time only!

Get 20% off with coupon code*: holidays2009

This offer expires Monday – January 4, 2010 at midnight.

*Important: This promotion cannot be combined with other coupon discounts or free shipping. This offer is valid with retail orders only – it is not valid with any wholesale pricing. Only one coupon discount is valid per order. This offer expires January 4, 2010 at midnight.