Marcus,

Such a joy to talk with you today. We appreciate your holistic views very much.

Here is a transcript of the audio which I mentioned: (Audio and Transcript can be found at www.breathe.org)

The small portion of transcript was transcribed from a FreeLife training audio lecture entitled “An Interview including Dr. Mindell and Peter Reilly, Chief Operations Officer.” March 6, 2007

Hope everything goes smoothly with your knee! (I am having surgery next Friday)

Take care,

Undercover

On 28 September 2007 www.breathe.org posted an in-depth expose on the biggest goji juice producer in the world, MLM giant FreeLife. You must check it out for yourself. Listen to the audio clip on page 3, it’s a direct result of one of my blog posts.

Dear Marcus, Please see below. This person included this with their order for Liquid Power. Can you send some data to her? Thanks, Heather (caoh.com customer service rep.)

E-mail address removed here.

“Dr. Mindell guaranteed me that his goji juice would cure my 9 yr. old golden retriever of her cancer. I just started her on it 1 week ago, so it is too soon to know if it is working yet. If I want to keep her on it, I’d rather get it someplace that isn’t into the MLM; I hoped to get a product catalog with the goji juice, instead I got a book on MLM……..
I also ordered his zincosamine for my husbands bad back, Dr. Mindell assured me that the zincosamine combined with MSM would relieve his pain in 30-45 days. Do you have something that would compare to these products as well but at a lesser price?”
Thank you, Linda C.

Comment:

I spoke to Linda for 25 minutes this morning and she said that it WAS Dr. Mindell, himself, that gave her the information. This is the third time that I have talked with someone who said that Dr. Mindell made health claims and gave health advice regarding his products. Whether it is someone representing themselves as Dr. Mindell or really him, it is not ok to do this.

Marcus Ettinger DC, BSc

Small Red Berry from Tibet Is Attracting a Lot of Attention

By BRITTANY OAT

July 14, 2006 – Although Ponce de Leon never found what he was looking for, the human quest for longevity continued.

Now nutritionist Earl Mindell, author of the bestselling book “The New Vitamin Bible,” believes he has discovered an anti-aging secret in the juice of a tiny, red berry called goji.

“I have never seen anything like this,” Mindell said.

Despite the fact that goji has only been tested on humans in one published study, a simple Internet search reveals hundreds of websites selling goji juice, dried goji berries and even goji plants.

Goji is now available in products on your supermarket shelves and has recently become the subject of some experimental cancer treatments. But does it work?

“We Are A Sick Nation”

Mindell said he learned about the medicinal properties of goji, also known as Lycium Barbarum, from an Asian healer he met on a visit to the Himalayan Mountains in 1996.

For more than 6,000 years, herbalists in China, Tibet and India have used goji because they believe it helps them regulate their blood pressure, prevent cancer, balance blood sugar levels and protect their body from premature aging, he said.

“In that part of the world it is not unusual for people to live to be 100 years old, Mindell said.

In Bapan Village, a remote town in Bama County of the Guangxi Zhuang Autonomous Region in southern China, seven of its 515 residents are centenarians, according to China’s 2000 census -  that’s 1.4 percent of the population. As comparison, only about two-hundredths of a percent of Americans become centenarians, according to Census figures.

“We’re not dying of old age in this country, we’re dying of degenerative diseases,” Mindell said. “Wake up America: We are a sick nation.”

A 1994 study in the Chinese Journal of Oncology found that 79 cancer patients responded better to their cancer treatments when goji was added to their regimen.

Dr. Victor Marcial-Vega, an oncologist from Hato Rey, Puerto Rico, said that he agrees with those findings, and has been using goji to ease the side effects chemotherapy and radiation is his own cancer patients.

In his 2005 study, which has not been published, 80 percent of his patients who took goji while undergoing cancer treatment maintained a healthy blood count, and 87 percent experienced changes that indicated their immune systems may have improved, he said. “The results are so dramatic that the doctors will never go back to saying never use antioxidants with chemotherapy,” he said.

Commentary: I agree with Dr. Mindell 100%, I have never seen anything like it either. The testimonials we receive from happy customers are phenomenal. Since we [California Academy of Health] added camu-camu fruit to the juice the phones won’t stop ringing with orders for the juice. Consumers are becoming more educated about the health products available to them and that’s a good thing. “C.A.O.H. offers a superior goji juice product that today’s educated consumer is looking for, at an affordable price.” Dr. Marcus Ettinger DC, BSc.

Q: Why does Dr. Mindell say his is the best and the only true Goji juice?

Thanks,

Angie

A: Dear Angie,

Because it’s advertising! We say and feel ours is the best and if you had your own brand you would probably say yours was the best too. The facts are, our goji juice has a higher concentration of real goji juice, at 60%, than FreeLife. FreeLife does not disclose in writing the concentration of their juice (why is that?). Our goji juice is also less expensive and we are a family owned and operated business not a multi-level marketing company. Why pay for 5 to 7 levels of down-line commission when you buy something?

Sincerely,

Marcus Ettinger DC, BSc.

SEE ALSO: Goji Spectral Signature