California Academy of Health Catalog

Full product catolog for California Academy of Health (CAOH).

Use of Anti-aging Herbal Medicine, Lycium barbarum, Against Aging-associated Diseases. What Do We Know So Far?

Cell Mol Neurobiol. 2007 Aug 21

Chang RC, So KF.

Laboratory of Neurodegenerative Diseases, Department of Anatomy, LKS Faculty of Medicine, The University of Hong Kong, Pokfulam, Hong Kong SAR, China.

Lycium barbarum (Gouqizi, Fructus Lycii, Wolfberry) is well known for nourishing the liver, and in turn, improving the eyesight. However, many people have forgotten its anti-aging properties. Valuable components of L. barbarum are not limited to its colored components containing zeaxanthin and carotene, but include the polysaccharides and small molecules such as betaine, cerebroside, beta-sitosterol, p-coumaric, and various vitamins. Despite the fact that L. barbarum has been used for centuries, its beneficial effects to our bodies have not been comprehensively studied with modern technology to unravel its therapeutic effects at the biochemical level. Recently, our laboratory has demonstrated its neuroprotective effects to counter neuronal loss in neurodegenerative diseases. Polysaccharides extracted from L. barbarum can protect neurons against beta-amyloid peptide toxicity in neuronal cell cultures, and retinal ganglion cells in an experimental model of glaucoma. We have even isolated the active component of polysaccharide which can attenuate stress kinases and pro-apoptotic signaling pathways. We have accumulated scientific evidence for its anti-aging effects that should be highlighted for modern preventive medicine. This review is to provide background information and a new direction of study for the anti-aging properties of L. barbarum. We hope that new findings for L. barbarum will pave a new avenue for the use of Chinese medicine in modern evidence-based medicine.

PMID: 17710531 [PubMed - as supplied by publisher]

Related Products: Goji Berries, Goji Fusion, and Absolute Goji

I need some goji questions answered!

Question: You showed a long, long list of pix of your travels. This not answer any questions for me. You say your GOJI is ORGANIC–PURE with not a thing added to a 17 oz bottle. I called on phone. The person I spoke with sounded completely uniformed–knew nothing. What’s UP? I wanted to ask some questions in person. For instance, is the stuff that Earl Mindell is pedaling in a Multi-Level Mkt’ing co. half juice & water.? It is VERY expensive. My Bro-in-Law is convinced it is the ONLY REAL Himalayan Juice. Rest is all just poor facsimiles. I want some facts directed to me before I will order. I did receive some very good tasting juice that is ORANGE from TOTAL HEALTH. It was 6 bottles for $99.00, free shipping. It is delicious, but is yours better. Theirs is 32 oz. yours is 17, you say.

Much confusion. I want some direct answers, before ordering. I have tasted a bottle for $10. from Swanson Vitamins. It is TERRIBLE. Tastes like Prune Juice. I tasted a bottle from OUTPOST HEALTH STORE. WAS EXPENSIVE & SYRUPY. What’s with all these various GOJI’s. I think I will order the powder & make my own.

Sincerely

Marge Joyce

Answer: Marge,

The juice you are referring to is our Absolute Goji; it is 100% organic, 100% pure goji juice. I do not know the exact percentage of Dr. Mindell’s goji juice because they do not disclose that fact. Your brother-in-law has been indoctrinated into a Multi-Level-Marketing (MLM) belief system that says theirs is the best and everyone else is either a liar or a cheater. That is how MLM’s work.

We offer two goji products: Goji Fusion and Absolute Goji. Both are excellent products and our company has a flawless reputation. I am including a link that has many question and answers about goji in general and our goji products. I hope this helps with your decision.

http://www.caoh.com/liquid-vitamin-blog/?cat=15

Sincerely,

Marcus Ettinger DC, BSc.

Response from Marge: Thank You, it does help. I HATE what Earl Mindell is pulling off. My Bro-in-law, is convinced since he is drinking GOJI, it has stopped his Prostate Cancer. I told him he got early detection, otherwise Nothing would have helped much. Ed is 85, & seems healthy,& ANY GOJI is good, but his $34. a bottle PLUS shipping. It is not Organic. The label does say Water, & several other juices added. And it is Purple in color. I do have this Orange, Organic that was only $99. (no shipping chg) It is very good. It is 32oz, but does have Pear, Apple, & preservative. No water.

What does yours taste like? I also like the berries. I have bought them Organic at OutPost in MILW. & ordered the Organic from Swanson Vitamins.

Thank YOU again. I’ll be in touch.

Marge Joyce

My Response: Marge,

Personally I recommend the Goji Fusion. It’s 60% goji and has one of the top fruits in the world for natural vitamin-C content, the camu-camu fruit. One ounce supplies 250mg of natural vitamin-C. So you get both the benefit of goji and the benefit of 250mg’s of natural vitamin-C. Or, if you want to 100% goji than the Absolute Goji is it. Both taste great but taste is a subjective thing.

Sincerely,

Marcus Ettinger DC, BSc.

Related Products: Goji Berries, Goji Fusion, and Absolute Goji

I had an interesting conversation on the phone today

Marcus,

Such a joy to talk with you today. We appreciate your holistic views very much.

Here is a transcript of the audio which I mentioned: (Audio and Transcript can be found at www.breathe.org)

The small portion of transcript was transcribed from a FreeLife training audio lecture entitled “An Interview including Dr. Mindell and Peter Reilly, Chief Operations Officer.” March 6, 2007

Hope everything goes smoothly with your knee! (I am having surgery next Friday)

Take care,

Undercover

On 28 September 2007 www.breathe.org posted an in-depth expose on the biggest goji juice producer in the world, MLM giant FreeLife. You must check it out for yourself. Listen to the audio clip on page 3, it’s a direct result of one of my blog posts.

I Have Had Hot Flashes For 18 Years, HELP!!!

Question: Hi Doctor: I have had hot flashes, for over 18 years, I’m 55 years old. Nothing helps them, I’ve tried –Maca, Progesterone Cream, and Herbs. My question is if you have heard of anything that works??? I was wondering if The CAOH Brand – Liquid Natural H.R.T. Advanced – if it would help hot flashes??? And if you know what is in it – the ingredients. OR if they have some other product that helps hot flashes. Mine are so bad, about ever other hour or so, I’m dripping wet !!!! Thank You For Your Help !!!

Answer: If this was a new condition or if it just started it would be easier, but since it has been going on for 18 years there must exist an imbalance with not just the ovaries but the adrenals, thyroid, and pituitary as well. Giving you suggestions would be shot-gunning it. Find a holistic practitioner who uses Standard Process vitamins (you can call them directly, they’re in Wisconsin) and who is proficient in Applied Kinesiology and/or Contact Reflex Analysis (ask when you call the practitioner).

I have treated many cases similar to this. You need a thorough consultation, examination, possible labs, and 2 week follow-up’s till handled. Let me know how things turnout.

Till you find someone you may want to try Absolute Goji. Goji contains a powerful secretagogue, a substance that works on the endocrine glands (ovaries, adrenals, thyroid, pituitary, etc.); helping to regulate their function.

Sincerely,

Marcus Ettinger DC, BSc.

Goji – Testimonial 6/22/07

Thanks, Dr. E for your prompt response. Good to know. I’ve sent it on to person telling me what I wrote you. Those of us ordering from you have tried the Earl Mindell product and came to yours as found it more to our liking taste wise. Especially like the newer 100% Goji. Anand Arupo, Naturopathic Doctor

ORAC – My Opinion

Question: I am thinking of switching from Noni, which I order all the time from you, to Goji which appears to be higher on the ORAC scale. What do you think?

Answer: Gregory,

ORAC, in my opinion, is way overrated and is more a marketing tool than anything else. I have never paid it much attention when I pick a product or recommend a particular supplement or product.

ORAC is about antioxidant potential. Without getting into a big physiology and bio-chemistry lecture, I’ll make it simple. We need a variety of antioxidants. Antioxidant like vitamin E, selenium, and vitamin C work via different pathways and handle free radicals differently. If you rely on just one product it can create potential problems in the future.

My recommendation is to switch- it-up. Try noni for a while, than goji, than acai, and than mangosteen. All of them are potent antioxidants, all of them are unique, all of them are fantastic, and all of them possess a different chemical make-up. Saying one is better than another is like saying a strawberry is better than a cherry. Each may be better in one very specific area but as a whole they are pretty equal as are most fruits and vegetables.

I hope this helps to clear things up.

Sincerely,

Marcus Ettinger DC, BSc.

Absolute Goji Fact Sheet

Important Information – Please Read – It’s One of a Kind!

California Academy of Health – Absolute Goji – 100% Goji Juice Fact Sheet#

January 2007 – “California Academy of Health is proud to announce the release of Absolute Goji. Absolute Goji is 100% pure goji juice (Lycium barbarum L.) with no artificial colors, sweeteners or preservatives, it’s naturally perfect.

The Goji berries in our juice are wild-harvested (hand picked) when at the peak of ripeness, they are then cold pressed and flash pasteurized to preserve their freshness and the natural levels of all bioactive compounds. Our growers personally pick out the best lots of goji before the rest are taken to market. We pay a little more for our raw product but it’s worth it. The use of superior raw ingredients and ethical manufacturing practices creates a synergy of both flavor and healthful qualities, making our Absolute Goji the hands down leader in the market place today.

Other Important Information:

We produce new batches of our Absolute Goji monthly. Because we are dealing with a natural product (fruit), with a varying growing season, the color and flavor may vary slightly, batch to batch.

You will notice that we have packaged Absolute Goji in smaller 17 oz bottles. This measure helps you to meet our recommendation of consuming this pure juice within 3 weeks of opening. Please remember to refrigerate Absolute Goji after opening, to help maintain freshness.

WE DO NOT ADD WATER to our juice, NOR DO WE USE CONCENTRATES; it’s just 100% pure juice. Absolute Goji is certified kosher and 100% vegetarian.

Even though the practices used to grow and harvest our raw ingredient conform to stringent USDA Organic Certification criteria, we still have them tested for pesticides and heavy metals.

Nutrition Facts#

Serving Size: One (1) Fluid Ounce (30 ml), Servings Per Container: 17 (511 ml)

Goji Juice 100% Juice Blend	Per Serving Value*	% Daily Amount
Goji Juice (Lycium barbarum)	30 ml	**
Calories (Not From Fat)	20
Sodium	7 mg	0%
Protein	2 g
Total Carbohydrates	5 g	<2%
Sugars	3 g	**
Vitamin C	40 mg	70%

Values are based on 2000 Calorie diet. ** Percent Daily Value not established.

Ingredients: 100% Pure Wild Harvested, Cold Pressed Goji Berry Juice (Lycium barbarum L.). Absolute Goji contains no added water, sugar, artificial colors, chemicals or preservatives.

Which juice is better, Goji or Noni?

Question: Dear Dr. Ettinger,

Which juice is better, Goji or Noni?

Scot
AB, Canada

Answer: Scot,

Noni and goji are totally different, like strawberries and grapes or carrots and broccoli. These fruits and vegetables are both different and both very good for you. That’s why it’s best to have a variety of fruits and vegetables in your diet. This philosophy can also apply to juices. So the choice is yours. We offer blends (Mangosteen Elixir, Acai Max, and Goji Fusion) or 100% juices like our Naked Noni or Absolute Goji. A lot of our customers buy a couple of each. I hope this was of some help.

Sincerely,

Marcus Ettinger DC, BSc.

Goji Juice – Testimonial 03/13/2007

This was forwarded to me by customer service. Heather is in charge of our customer service department of which we have 6 full time employees.

Hello Heather, I wanted to tell you about the results I have been having from your Goji juice.

1. I had a toe nail fungus problem and had tried many products that you brush on to remove it and none of them worked. I have been drinking Goji juice for about three weeks now and after two weeks it is completely gone.

2. I started to get a cold so I doubled up the dosage and the cold was gone. Other family members got the same cold and it lasted two – three weeks mine was gone after two days and the symptoms were not that bad.

3. I just seem to have more overall energy from the Goji juice and I tell everyone about it.

You had been emailing my Mom Ruth Mxxxxx about her lost shipment of the Goji juice she ordered (she got it) and she wanted me to email you and tell you about my results.

Thank you for the great product and I will be ordering more before I run out.

Shane C.
916-257-xxxx
Final Touch Painting

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