Goji Overview and The Tibetan-Himalayan Myth!

Goji berry product overview from California Academy of Health® CAOH® – discussing organic Goji Juice (Goji Fusion® and Absolute Goji®), Goji Berries and Goji Berry Powder. Also discussed is the Tibetan Goji and Himalayan Goji myth!

California Academy of Health proudly offers four extremely high quality açai products, our Goji Fusion™ juice and Absolute Goji Juice™, Absolute Goji Powder™ and our sun dried Goji Berries. All of these products are 100% certified organic and ethically harvested. In fact they are independently verified organic. We even have goji juice in our Mangosteen Elixir™ and our Liquid Power Multi-V™.

California Academy of Health, Inc.
800-643-7188
www.caoh.com
www.caoh.org/gojiproducts.html

California Academy of Health is one of the best companies I have ever dealt with, and their products are exceptional. Will continue to be a loyal customer for years to come.

Elizabeth Carr-Allen, MD

10-29-2007

A study published in the peer-reviewed Nutrition Journal (October 24, 2007) reveals that people who used multiple supplements for at least 20 years were in overall better health than both non-supplement users and individuals who only consumed a multivitamin/mineral supplement. This first-ever study on long-term users of multiple dietary supplements found them comparatively to have markedly better health as measured by higher blood levels of key nutrients, more optimal levels of key health biomarkers, and lower prevalence of diabetes and elevated blood pressure.

The objective of the study was to describe the dietary supplement usage patterns, health, and the nutritional status of long-term multiple dietary supplement users, and to make appropriate comparisons to matched single multivitamin supplement users and nonusers of supplements. Using a cross-sectional design, information was obtained from online questionnaires and on-site physical examinations from a sample of long-term users of multiple dietary supplements from a single dietary supplement supplier (Shaklee).

The group of 278 long-term multiple dietary supplement users consumed a broad array of vitamin/mineral, herbal, and condition-specific dietary supplements on a daily basis for at least 20 years. As a group, they were 73% less likely to have diabetes and 39% less likely to have elevated blood pressure than non-users. Also, this group was less likely to have suboptimal blood nutrient concentrations, and more likely to have favorable levels of key biomarkers, including serum homocysteine, C-reactive protein, high-density lipoprotein cholesterol (HDL’s), and triglycerides than either non-users or multivitamin/mineral users.

“The study results were very impressive and support the potential benefits of long-term use of dietary supplements,” said Gladys Block, PhD, nutrition researcher and Professor of Epidemiology and Public Health Nutrition at the University of California at Berkeley School of Public Health. Dr. Block helped lead the research team in its efforts to conduct the first-of-its-kind study on this unique population of long-term users of a broad array of a single brand of dietary supplements.

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10/23/2007

Taking vitamin D supplements may lower the risk of death from any cause, according to a meta-analysis in the Sept. 10 issue of Archives of Internal Medicine (2007;167(16):1730-37). After reviewing 18 randomized controlled trials of vitamin D supplementation, with a total of 57,311 participants, the researchers found 4,777 of the participants died during the average follow-up period of 5.7 years. Those taking vitamin D had a 7-percent lower risk of death than those who did not, and their blood levels of vitamin D were 1.4- to 5.2- fold higher than those people not taking supplements. The authors said it was unclear how supplementation could decrease all-cause mortality, though they suggested it may inhibit carcinogenesis or boost immune function.

A related Archives editorial (2007;167(16) :1709-10) by Edward Giovannucci, M.D., Harvard School of Public Health, said the meta-analysis increases the evidence base concerning vitamin D’s benefits to human health. “Research on vitamin D should be continued to clearly elucidate the specific benefits and optimal intakes and levels of vitamin D,” Giovannucci wrote. “Nonetheless, based on the total body of evidence of health conditions associated with vitamin D deficiency, abetted with the results from this meta-analysis, a more proactive at titude to identify, prevent and treat vitamin D deficiency should be part of standard medical care. From a broader public health perspective, the roles of moderate sun exposure, food fortification with vitamin D and higher-dose vitamin D supplements for adults need to be debated.”

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Coral Calcium Ultra Liquid Complex

California Academy of Health’s Acai Max contains USDA Organic Certified Acai, the purest form of acai fruit. The acai berry is a tiny, round, and blackish purple fruit that looks like a grape, but in fact has more than double the antioxidant power of blueberries and 30 times more anthocyanins than a glass of red wine. The amazing energizing nutrient density of the acai berry classifies it as one of the top “Superfoods” in the world.

SI for Women calls the acai fruit “One of the 41 Top Things on Earth,” and the “optimum fruit you’ve never heard of.” The acai berry has also received recent rave reviews from Men’s Health Journal, Well Being Sciences Institute and Vogue. What should be known are the many added bonuses of the amazing acai fruit: 60% Oleic acid (omega-9) a monounsaturated fatty acid which helps to decrease LDL (harmful cholesterol), while maintaining HDL (beneficial cholesterol); and 12% Linoleic acid (omega-6) a polyunsaturated essential fatty acid which has been found to lower LDL levels, while promoting healthy HDL’s.

Acai also contains unique plant chemicals known as phytosterols. Phytosterols are compounds of plant cell membranes that provide many benefits throughout the human body. Reduction of blood plasma cholesterol being the primary one. Phytosterols are currently being used to treat symptoms affiliated with BPH (benign prostate hyperplasia) and PMS (pre-menstrual syndrome). The acai fruit is amazing by itself but benefits from the synergy of other “superfoods” like those found in our Acai Max.

(Background for question of the week):

America’s Health Care Expenditures Will Double In Next Ten Years!

The cost of taking care of America’s health is set to double over the next ten years to an annual bill of over 4 trillion dollars (that’s $4,000,000,000,000) according to a new report by federal economics experts. This means that by the year 2016, nearly 20 cents of every dollar earned in the US economy will be spent on health care.

The report puts the current spending on America’s health at 2.1 trillion dollars per year (based on 2006 estimates). This represents 16 cents in every dollar earned in the US economy.

(Question of the week):

Why do you think the amount of money spent on prescription drugs, doctor’s office visits, and surgeries are going to double over the next ten year?

1. The average American is getting sicker, more often, because of lack of exercise and poor nutritional choices.

2. The pharmaceutical industry is taking advantage of us.

3. The government is to busy worrying about giving themselves pay raises and losing their PAC money to address this situation.

4. The FDA, pharmaceutical industry, and the US government are spending billions of dollars to suppress low cost, effective, natural, alternative treatments so only the most expensive treatments will be available.

5. All of the above.

Marcus Ettinger DC, BSc.
Chief Science Officer (CSO)
California Academy of Health

Almost on a daily basis In get an e-mail or asked, “what supplements do you take and why?” After 18 years of supplement formulation, having a large holistic medicine practice and studying just about every supplement on the planet I have narrowed it down to a few core products. This is the base to almost every nutritional program in my practice. When I came to California academy of Health I brought these core products so everyone could have them. Here are my core supplements and why I take them (this list is in order of importance). The statements below have not been evaluated by the FDA and are merely my personal thoughts and opinions. These statements are not meant as a substitute for seeking medical attention for a specific body problem.

Whey Protein Powder: Proteins are essential parts of all living organisms and participate in every process within our cells. Protein is also what makes up our muscles, immune system, internal organs, hair, nails, skin, and connective tissue. Whether your body resembles a brick house, stick house or straw house is determined by the level of protein in your body. When a client comes in for a consultation with weak nails, poor hair growth, a weak immune system, and/or low energy, I always know they are deficient in their intake of (quality) protein. I usually take one scoop a day (25gr. Protein) but two a day on the days I am working-out in the gym.

Liquid Power: This is my insurance policy! – all the vitamins, minerals, phyto-nutrients, antioxidants, and on and on…. I would need a to write a book to express all the reason why I feel a whole-food multi-vitamin and mineral supplement is so important. Liquid Power is 100% vegetarian, there are no stimulants; it contains no soy, corn, wheat, artificial colors or sweeteners. I give it to my two year old daughter, Maile, and she loves it.

Super Power Enzymes: Digestive enzymes produced by the pancreas and hydrochloric acid produced by the stomach begin to decrease with age, making it more difficult to digest and metabolize the nutrients (or lack of) from the food we eat. Mixing carbohydrates with proteins also make digestion more difficult. The solution is to support the body with a broad spectrum digestive aid. I have personally taken this product with 99.9% of every meal since 1993. Digestive enzymes are also a large component in alternative cancer treatments.

Ultra Supreme Greens: Again I would need a book to do this justice. Chlorophyll is a purification substance, it’s an alkalizing substance, it’s a natural body deodorizer – from the inside-out. In a nutshell acidic bodies are bad, they facilitate all forms of degenerative disease to form, progress, and spread. Alkaline bodies promote health and innate (from within) healing. Ultra Supreme Greens also contains many other beneficial phytonutrients and antioxidant components.

Lecithin Granules: Nervous (brain, nerves, and spinal chord ) and circulatory (in the blood) lecithin is produced by the liver if the diet is adequate. It is needed by every cell in the body and is a key building block of cell membranes; without it, they would harden. Lecithin protects cells from oxidation (oxidation is a bad thing – it’s what makes nails rust). The way I describe it to my clients is that without lecithin, as we age, our brain or skin goes from a soft juicy plum to a hard dry prune. That is one of the mechanisms behind Alzheimer’s – dehydration of the brain, but instead of water it’s phospholipids (Lecithin).

Ultra Omega 3, 6, 9: Essential fatty acids are not produced within our body, they must be obtained from dietary sources and our body can’t fight inflammation without them. Since the early part of the last century we have processed out almost all EFA’s from our food. Inflammation is one of the primary components of almost every disease (cancer, arthritis, autoimmune diseases, allergies, etc….) Vioxx, Celebrex, Prednisone, Voltaren, Sulfasalazine, Motrin, Aspirin, and many other prescription medications have done little to curb the tide of this epidemic. Only by adding EFA’s back to the diet will we as a society begin to see a decrease in inflammatory related diseases.

Lastly, Just because I take nutritional supplements doesn’t mean I can slack-off on my intake of fresh fruits and vegetables. My wife being a personal trainer and diet consultant makes sure we eat a low carbohydrate, low fat diet, high fruit and vegetable diet. I am 42.5 years of age, I have never had to take a medication and have not stepped foot in an MD’s office since I was 5. I attribute this to my nutritional supplements that I started taking at 19, eating a clean diet, and exercising daily.

Health is really something almost everyone can have. All one needs are the right ingredients, knowledgeable coaches, a goal, and putting in the effort to achieve that goal.

“Why does man, God’s most perfect creation, fall prey to degenerative disease?” Dr. Maynard Murray searched for just that answer by studying various centurion groups throughout the world (humans who regularly live beyond 100 years of age) to determine how they are superior or physiologically different. By examining their environment, he found these cultures living in virtually isolated ecosystems. Their soil is preserved from erosion, and in many cases, fed by mineral rich glacial streams. Therefore, he concluded that the answers must be in the soil.

Since the sea once covered practically all land masses, he began to study sea life. Dr. Murray personally dissected thousands of species from the seas and did not find any traces of cancer, heart disease, or other degenerative diseases. Amazingly, his research concluded that aging on a cellular level does not occur in sea life. Dr. Murray then analyzed the mineral composition of seawater and found more than 90 water-soluble elements present in a constant proportional balance (when an excessive amount of any element flows into the sea through erosion or run off, it precipitates out or drops to the sea floor). He determined that sea life lives and feeds in an environment where shortages or excesses in essential elements are non-existent. It is common knowledge that our soils, and consequently the food grown in it, are seriously depleted of minerals through leaching, erosion and over cropping.

Current agricultural practices replace six to twelve of the forty elements now known to be critical for optimum plant growth and development. All individual cells in the human body are constantly replaced during the process of cell division. These cells are supplied with elements and nutrients provided by the food ingested while cell division occurs. When critical elements are no longer present in our foods, they become nonexistent in our bodies. Therefore, Dr. Murray deduced that the only logical explanation for the frightening increases in cancer and other forms of chronic degenerative disease is the absence of a complete and balanced chemical physiology.

Dr. Murray also theorized that the most efficient way to re-mineralize our precious soils (and the resultant foods) to their optimum mineral composition is to recycle the elements lost to the sea back into the land. Subsequently, he fertilized crops with small amounts of seawater (with its 90+ elements) and witnessed extraordinary improved growth, vitality, and taste. Since actual seawater proved too costly to transport for use in his trials, Dr. Murray removed the H2O from pure seawater and created “sea solids” (the remaining 3.5 percent are mineral solids). As a result, Dr. Murray saw the same amazing results in plants grown with sea solids either dissolved in hydroponics nutrient solutions or applied directly to the soils in low concentrations as a fertilizer. Next he offered farm animals feed grown in sea mineral fertilized soils that resulted in improved health, increased weight gain, and fewer deformities. Finally, he began a global search for pure and naturally produced sea minerals. The one and only location discovered by Dr. Murray is the actual source of SEA-90.

Dr. Murray was awarded patents for his discoveries regarding the application of sea mineral solids to agriculture and hydroponics. In addition, he authored “Sea Energy Agriculture” in order to document his findings and to share his discoveries. More recently, Charles Walters, Acres USA, wrote “Fertility from the Ocean Deep” summarizing Dr. Murray’s research while offering more insight into this amazing and extraordinary gift from Nature.

Dr. Maynard Murray was a pioneer in biology, health and agriculture. His lifelong quest taught him the key to health is a secret in soil, whose source is the sea. A medical scientist, he recognized evidence of an all-encompassing unity for life on Earth. His inspiration came from his study of the ocean.” (Taken from seaagri.com)

“I am beyond proud to have studied Dr Murray’s writings. Dr. Murray was not only a pioneer but a visionary too, yet but a few know of his gifts to mankind. Since most people living in our modern urban surroundings don’t own land to grow their own crops and will never be able to utilize Dr. Murray’s SEA-90, we at California Academy of Health offer the next best alternative: Liquid Power.

Liquid Power’s proprietary phyto-nutrient blend is fed by the sea and possesses its 90+ minerals and trace minerals in perfect balance. From the sea through us to you and yours, that’s Liquid Power. It’s nature’s gift to realizing your innate potential.”

Marcus Ettinger DC, BSc.  02-25-2007

November 14, 2006

Dear Dr. Ettinger,

It was a pleasure to talk to you personally yesterday. As I told you on the phone, my husband’s results from goji juice have been truly miraculous. Who would have thought that one of God’s natural berries that He created could do so much for a persons health and life. The goji berry did just that for my husband Wayne.

Diagnosed 9 or so years ago with Lyme’s disease and rheumatoid arthritis he could do not much of anything. First he underwent a really severe back surgery that did not seem to work at the time. Next came years of severe pain and the inability to do much of nothing. He could not even walk most of the time. He just sat in a chair and even at this point he started having severe memory problems from the Lyme’s. It affects the short term memory. So anything that was told to him he forgot almost instantly. There were years that he took between 60 and 80 pills per day. I had to lay them out for him because his memory did not let him deal with that. Our children had to watch their father’s health fail rapidly. At this stage his walking became worse since the Lyme’s disease went straight to the joints now. He had to drag his legs to try to walk places. At one point while driving he could not get his leg off the gas pedal to stop our truck and that is when we sought another opinion from a Doctor. This is when it was found out that his hips were destroyed by the arthritis caused from the Lyme’s disease. He underwent bilateral hip replacements within a year’s time. By now he was really getting disgusted with his health. His cholesterol was out of control; his blood pressure was out of control and his body was no longer producing testosterone. Along with that the medicines they had him on were causing all kinds of side effects. By January of 2004 Wayne went off all but 3 of his medicines by himself. It’s funny because he was no worse or no better. At least most of those chemicals were starting to leave his body.

October of 2005 a friend introduced us to goji juice. I bought him a bottle and he took it. He felt it did not do anything but I had seen a slight difference in his energy level. He did not take it again until January of 2006. By this time he started taking 9 ounces a day because of all the reading I was doing on goji. In the summer of 2006, Wayne went off his cholesterol medicine on his own because of side effects of joint pain. When he went to his family Doctor, she was amazed because for the 1st time in all these years his cholesterol levels were great without the pills. She said to him, Wayne short of Divine intervention I can’t figure out hat is going on with your blood. He told her about God’s little goji berry. Next He went to his Rheumatologist and he took his own blood to check Wayne’s RA counts and it showed his RA was in remission. Next step was to go to his Endocrinologist. She reported after her own blood work that his testosterone was good again. How amazing is all of this. His energy level is fabulous and he is now on his way to great health again. I would have never believed that 9 years ago he would be where he is at today and I just thank God for all of this.

Yours truly

D.G.

Dear Marcus, Please see below. This person included this with their order for Liquid Power. Can you send some data to her? Thanks, Heather (caoh.com customer service rep.)

E-mail address removed here.

“Dr. Mindell guaranteed me that his goji juice would cure my 9 yr. old golden retriever of her cancer. I just started her on it 1 week ago, so it is too soon to know if it is working yet. If I want to keep her on it, I’d rather get it someplace that isn’t into the MLM; I hoped to get a product catalog with the goji juice, instead I got a book on MLM……..
I also ordered his zincosamine for my husbands bad back, Dr. Mindell assured me that the zincosamine combined with MSM would relieve his pain in 30-45 days. Do you have something that would compare to these products as well but at a lesser price?”
Thank you, Linda C.

Comment:

I spoke to Linda for 25 minutes this morning and she said that it WAS Dr. Mindell, himself, that gave her the information. This is the third time that I have talked with someone who said that Dr. Mindell made health claims and gave health advice regarding his products. Whether it is someone representing themselves as Dr. Mindell or really him, it is not ok to do this.

Marcus Ettinger DC, BSc