Question: Hello,

I am wondering what is the ORAC value of your Absolute Acai Freeze-Dried Acai Powder?  Your Web site mentions that “It has been found that freeze-dried acai has the highest antioxidant activity (ORAC value), maintaining the nutrient profile of the freshly harvested fruit” but does not give the actual ORAC value.
Thank you,

Valerie

Answer: Valerie,

From our webpage:

“Research has been done by reputable U.S. laboratories to determine which form of açaí maintains the highest level of antioxidants.  It has been found that freeze-dried acai has the highest antioxidant activity (ORAC value), maintaining the nutrient profile of the freshly harvested fruit. “

This is a general statement and not a quote or statement about the specific ORAC value of our product.  It is just a comparison to all forms of the acai. Personally, I am not a promoter of ORAC, it’s internet hype, and don’t use it as my gauge in determining my 950+ nutritional products I carry in my practice. Please read my blog post on ORAC.

In a nutshell; if you want the closest form to fresh, than 100% organic freeze dried acai is it!

I am here to help if you have any additional questions.

Sincerely,

Marcus Ettinger DC, BSc

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More on ORAC

When comparing ORAC data, care must be taken to ensure that the units and food being compared are similar. Some evaluations will compare ORAC units per grams dry weight, others will evaluate ORAC units wet weight and still others will look at ORAC units/serving. Under each evaluation, different foods can appear to have higher ORAC values. Although a raisin has no more antioxidant potential than the grape from which it was dried, raisins will appear to have a much higher ORAC value per gram wet weight than grapes due to their reduced water content. Likewise, watermelons large water content can make it appear as though they are very low in antioxidants. To say then that chocolate has “more antioxidant” potential than blueberries is tenuous at best. While ounce per ounce chocolate may have a higher ORAC value, on the comparison of dry weight, we see blueberries have a higher ORAC value. Additionally, considering the ORAC value per calorie could be of some utility, as understanding just how much antioxidizing potential one could incorporate from a product into one’s diet would determine the real utility of the product.

Recently, a number of health food companies have capitalized on the ORAC rating, with dozens selling concentrated supplements that they claim to be “the number one ORAC product”. Most of these values have never been published in the scientific literature so are difficult to evaluate. It is not known whether such values are accurate or how absorbable and functional these concentrated antioxidants are in the human body.

Question: Hello,

Can you tell me what the ORAC Value per two ounces is in your Vitamin and Mineral supplements?

Thank you,

LuAnn

Answer: Lu Ann,

We don’t perform ORAC testing on any of our products. I have had a very successful and large holistic practice in Southern California for almost 18 years. I carry over 450 unique supplements from, what I and others consider the top companies in the industry and none of them perform ORAC scores on their products. ORAC is an internet phenomenon only! I need to say that again, ORAC is an internet phenomenon only! Please do not buy into marketing hype when it comes to buying your supplements, it’s not going to get you a better product.

Our Liquid Power is 100% vegetarian, hypoallergenic, and contains our unique blend of 9 sea vegetables. It’s safe for toddlers-seniors. Liquid Power uses a lot of patented forms of ingredients to assure only the best quality ingredients go into it.

ORAC says nothing to what is in the product. I can add a gram of ascorbic acid (vitamin C) and boost the score through the roof, is that a better product? I don’t think so.

I hope after this e-mail you choose our Liquid Power but if you don’t, than I wish you good luck with whatever product you choose.

Sincerely

Marcus Ettinger DC, BSc.

More information on ORAC:

ORAC – Analysis – Flash Pasteurization

ORAC – My Opinion

Here’s More On – ORAC