Acai Berry and Anti-oxidants
May 24, 2010 by CAOH
Filed under Acai (Euterpe oleracea), Recent Posts, Superfood
The Acaí berry is not your regular berry fruit! One of the reasons is its high antioxidant content. We are sure you have heard over and over that there is consistent evidence in research that diets rich in fruit and vegetables and other plant foods are associated with better health. Sound familiar? Probably. So why is Acai a great anti-oxidant?
Fruits and vegetables rich in antioxidants, which protect our bodies against chronic disease by decreasing free radical oxidative damage. Our bodies are in constant attack by free radicals, which are a common by-product of normal metabolism. Think of free radicals as individuals with too much energy and no where to put it. So they are extremely active and attack everything in their path. In our bodies, this translates to the damage of our cells and genetic material. In the long term, this may cause permanent damage that is irreversible (such as cancer). In our day to day lives, we are further exposed to high amounts of free radicals through increased physical activity, stress, pollutants, chemicals and toxins. Antioxidants which are obtained through our diet act like scavengers, which seek and “relax” the free radicals.
Once the free radicals are “relaxed”, they do no further damage. So what kinds of antioxidants are in CAOH® Acai berries? The Acai berry is rich in anthocyanins, compounds that provide color to the fruits and serve as natural antioxidants. Those are the same compounds found in red wine.
However, CAOH® Acai berry juice has 10-30 times more. CAOH®’s certified organic Freeze dried Acai contains 70-210 times more! The richer the pigment color of the fruit, the more antioxidants it generally contains. One way to help you achieve a high antioxidant diet is to make sure your plate is very colorful. Ensure that you eat plenty of fruits and vegetables at your main meals, and snack on a CAOH® Acai smoothie or other fruits and vegetables instead of various candies or chocolate.
The Acai berry’s purple pigment not only makes the fruit appealing to eat, but studies have shown that berry anthocyanins are beneficial in reducing age-associated oxidative stress (or the free radical damage). If berries can combat premature aging with 25 to 40 times less antioxidants than Acai, then just imagine what CAOH® organic freeze dried Acai can do!
The US food industry is now labeling the antioxidants in food with ORAC (Oxygen Radical Absorbance Capacity). Data from the United States Department of Agriculture (USDA) suggests a serving of fresh fruit and vegetables has between 890 and 2,500 ORAC units.
Just one 5g serving of CAOH® organic freeze dried Acaí will provide you with around 4,695 ORAC units!
CAOH®
Power Multi-V and ORAC
December 10, 2009 by Marcus Ettinger DC BSc.
Filed under Frequently Asked Questions, Liquid Power (multi-vitamin/mineral), Recent Posts, Vitamins and Minerals

Power Multi-V
Question: In your Power Multi-V, could you please tell me what the ORAC levels for antioxidants are in that product? Just curious what my Return on Investment and delivery to my cells would be.
Thank You,
Dr. Scott S. Jones
Answer: Dr. Jones,
Here are some blog posts with my thoughts on ORAC.
Can you tell me what Liquid Power’s ORAC Value is?
Here’s More On – ORAC
Can you give me some information on your Acai Max please.
ORAC value of Absolute Acai
Need Some Orac Values Please
Very quickly, because a complete discussion is in the above posts: ORAC (the way it is used on the net) is total media hype and an internet phenomenon! I can simply add grape seed extract, pycnogenol, and ascorbic acid to any formula/product/juice and blow-up the ORAC score through the roof. In reality it’s the variety of natural products we ingest that gives the benefit not one product w/a high ORAC. Would you want an apple or celery salad or a mixed fruit or vegetable salad? Which would give you a better return on your investment?
Power Multi-V was never intended to compete with or be a HIGH ORAC WONDER PRODUCT (that internet hype). Power Multi-V is a 100% vegetarian compete vitamin, mineral and antioxidant, daily supplement – Fortified with an amazing array of sea vegetables.
Read through my posts and let me know what you think of them and ORAC. Please don’t buy into the hype and if you have any additional questions, please e-mail me anytime.
Sincerely,
Need Some Orac Values Please
July 21, 2008 by Marcus Ettinger DC BSc.
Filed under Acai (Euterpe oleracea), Goji (Lycium barbarum), Mangosteen (Garcinia mangostana), Therapy Juices
Question: Hi I’ve got a quick question.
I’ve been a loyal customer of yours for the past 2 years. I’m trying to convince my friend of the great quality & value of your products. She will only be convinced by the ORAC values. She wants to compare her orac values for Monavie juices to our orac values of our CAOH products.
So, may I have the ORAC values for the 32 oz bottles of the following:
Goji Fusion
Mangosteen Elixir
Acai-Max
I’ve ordered these in the past & they are my favorites. I can’t wait to see her face when our products go head to head in orac values. I think, she’ll be well convinced & become a caoh customer soon.
Thank you & looking forward to your figures,
Michael Young Cho
Answer: Michael,
Here is a similar e-mail I just responded to from a doctor and a link (bottom of page) on ORAC. Let me know if you need more data. Also, trying to change the mind of an MLM distributor is like trying to change the mind of a McCain backer to vote for H. Clinton, it’s extermely difficult to impossible.
Question – Hi Dr. Ettinger:
My patient is being pitched by Mona Vie. You know the drill……..”The only approved processing method, etc, etc.” I told him what I remembered of what you told me. He’s requested some literature from you. Do you have something I can give to him or refer him to?
Thanks.
Dr. Benn
Answer – Dr. Benn,
Here is a little more on MonaVie http://www.caoh.com/liquid-vitamin-blog/index.php?s=monavie&searchbutton=Go%21
Marcus
Response – Thanks Marcus
It’s just what I needed.
Stay well.
Benn
Here is a link on ORAC http://www.caoh.com/liquid-vitamin-blog/index.php?s=orac&searchbutton=Go%21
You can always go to the blog and type in MLM or Xango or acai in the search box to get all the past questions/answers asked on a particular subject. I hope this helps.
Sincerely,
Marcus Ettinger DC, BSc
ORAC value of Absolute Acai
April 22, 2008 by Marcus Ettinger DC BSc.
Filed under Acai (Euterpe oleracea)
Question: Hello,
I am wondering what is the ORAC value of your Absolute Acai Freeze-Dried Acai Powder? Your Web site mentions that “It has been found that freeze-dried acai has the highest antioxidant activity (ORAC value), maintaining the nutrient profile of the freshly harvested fruit” but does not give the actual ORAC value.
Thank you,
Valerie
Answer: Valerie,
From our webpage:
“Research has been done by reputable U.S. laboratories to determine which form of açaí maintains the highest level of antioxidants. It has been found that freeze-dried acai has the highest antioxidant activity (ORAC value), maintaining the nutrient profile of the freshly harvested fruit. “
This is a general statement and not a quote or statement about the specific ORAC value of our product. It is just a comparison to all forms of the acai. Personally, I am not a promoter of ORAC, it’s internet hype, and don’t use it as my gauge in determining my 950+ nutritional products I carry in my practice. Please read my blog post on ORAC.
In a nutshell; if you want the closest form to fresh, than 100% organic freeze dried acai is it!
I am here to help if you have any additional questions.
Sincerely,
Marcus Ettinger DC, BSc
Related Products
Can you give me some information on your Acai Max please.
September 22, 2007 by Marcus Ettinger DC BSc.
Filed under Acai (Euterpe oleracea), Therapy Juices
9/18/2007 Question: Does Acai-Max have the pits and skins where the nutrients are supposed to be the highest? I’m thinking of ordering the product and I was trying to compare it to Monavie which has 19 fruits. I really want the best for my family but don’t want to go broke in the process. Also can young children take acai-berry juice.
Thank you,
Nancy Schempp
Answer: Dear Nancy,
Timely question; I just returned home 5 hours ago from spending 8 days in Belem, Brazil. This area is where all of the acai comes from.
The pit is never used and comprises from 88-90% percent of the berry. The remaining 10-12% is skin and pulp. Acai Max is 60% acai with pomegranate, red raspberry, black elderberry, and Amazonian camu camu. We are not like Mona Vie as we are not an MLM, we “DO” state the percentage of acai in our juice, and all of the fruits in our juice serve a purpose, not just there for taste or thickening purposes.
Kids can drink either Mona Vie or Acai Max.
I hope this helps. Look back to the Acai Max page in the coming days for a written and picture – show and tell – from our trip.
Sincerely,
Marcus Ettinger DC, BSc.
9/19/2007 Question: I recently contacted the Dr. from the forum on the quality of Acai Max as opposed to Monavie. In comparing the two products (Monavie or Acai-Max), I am trying to get the best product for the best price. Can you let me know what you think about the difference in processing. The Monavie people claim they flash FREEZE the berries within 24 hrs. of picking. Is your Acai Max processed the same way?
Thank you,
Nancy Schempp
A note to me from my friend.
Just a heads up , All of what was stated in that email is NOT 100% accurate. Monavie is the ONLY juice company that FLASH FREEZES the berries within 24 hours of picking them. The reason for this is because Fruit starts to lose its nutrition and ORAC value within 24 hours. The ORAC value ( Oxygen Reduction Absorption Capacity) started in the U.S. in 1991. It is the FDA’s way of measuring the nutrition in fruit. Before the ACAI berry was discovered Cranberries were the highest with 93 ORAC. ACAI from Monavie has 1027. Also, Monavie did tons of extensive research to pick the 19 Fruits they chose for the juice, it is not for thickening the juice only.
Also, the heart for Monavie and the MLM is to get your juice for free by enrolling 2 people on each leg. Then your juice is free. Otherwise yes it comes out to about $3 a day BUT it is the BEST juice out there and highly ironic that ALL the other juice companies compare themselves to Monavie. It’s totally up to you but it is clearly a choice between GOOD and BEST. Monavie is the best and highest ORAC, antioxident values out in the market .If you want more info please go to this site juicedocs.com
Answer: Nancy,
“It is processed 100% exactly the same.” Your friend has been indoctrinated into the MLM religion and only speaks the MLM propaganda. I could critique and correct many parts of her comment (ORAC & the FDA, Mona Vie is the only one, Extensive research on the 19 fruits, and Not for thickening) but that’s not the point here. I just returned from Brazil yesterday and 2 MonaVie reps were at the same factory as us checking out the operation (processing method and acai berries). Check back to our Acai Max page in the coming days for a complete debriefing of our trip with tons of acai pictures and lots of true data about acai.
Sincerely,
Marcus Ettinger DC, BSc.
Nancy: Thank you thank you thank you
Dr. E: You are welcome.
9/19/2007 From Nancy: I Ordered 24 bottles about two hours ago………The only thing I didn’t fully grasp is why Monavie has 19 fruits & Acai-Max has 5? They also claim that a lot of the nutrients are in the pulp/skin & seeds. I have been taking 220 mg of pure grape seed for over 10 years now and never get a cold or sniffle. I know it’s the seed that has a great deal of the nutrients. Of course if I could drink a lot of wine, that would do it too. LOL
The bottling of the Movavie is great, keeps it very cold, I just don’t know if I buy that it is necessary and I am really not interested in doing a pyramid with people paying for my juice. I feel if it is so good for people, make it affordable for everyone. What would we have done if Dr. Salk wanted to keep his price high on the polio vaccine? I want to see people healed of diseases that attack their bodies and I know the human body was made to heal itself. Stress is the biggest factor next to the contaminants we ingest. We have so many pollutants that work against us so we need nutritious supplements.
Thank you again for getting back to me.
Nancy
9/19/2007 From ME: Nancy,
That’s great and I know you will be very satisfied! Acai has a giant seed. 88-90% of the berry is seed and it is not used at all, totally discarded. The similarity between a red grape and acai is in the high polyphenol content in the skins.
Mona Vie, as a quick example, contains: banana puree, white grape juice from concentrate, apricot juice from concentrate, and pear puree. I know those fruits taste good (and as with most fruits and vegetables contain potassium) but I’ve never read, ever, where any of them have been used for specific therapeutic purposes. For the most part they help you get you daily serving of fruits.
Our 5 fruits all have peer reviewed journal articles in which they are referenced and all of them have a long track record in holistic medicine.
E-mail me any time and it was a pleasure to share thoughts and ideas with you.
Sincerely,
Marcus Ettinger DC, BSc.
Can you tell me what Liquid Power’s ORAC Value is?
August 10, 2007 by Marcus Ettinger DC BSc.
Filed under Dr. Ettinger's Thoughts, Frequently Asked Questions, Vitamins and Minerals
Question: Hello,
Can you tell me what the ORAC Value per two ounces is in your Vitamin and Mineral supplements?
Thank you,
LuAnn
Answer: Lu Ann,
We don’t perform ORAC testing on any of our products. I have had a very successful and large holistic practice in Southern California for almost 18 years. I carry over 450 unique supplements from, what I and others consider the top companies in the industry and none of them perform ORAC scores on their products. ORAC is an internet phenomenon only! I need to say that again, ORAC is an internet phenomenon only! Please do not buy into marketing hype when it comes to buying your supplements, it’s not going to get you a better product.
Our Liquid Power is 100% vegetarian, hypoallergenic, and contains our unique blend of 9 sea vegetables. It’s safe for toddlers-seniors. Liquid Power uses a lot of patented forms of ingredients to assure only the best quality ingredients go into it.
ORAC says nothing to what is in the product. I can add a gram of ascorbic acid (vitamin C) and boost the score through the roof, is that a better product? I don’t think so.
I hope after this e-mail you choose our Liquid Power but if you don’t, than I wish you good luck with whatever product you choose.
Sincerely
Marcus Ettinger DC, BSc.
More information on ORAC:




